Data Retention Policy

At Lavish Fashion Boutique, we retain personal data only for as long as necessary for the purposes for which it was collected, including to provide our services, manage orders, comply with legal obligations, resolve disputes, and protect our legitimate interests.

The GDPR requires that personal data be kept in a form permitting identification of individuals for no longer than necessary for the purposes for which the data is processed.

1. Scope

This Data Retention Policy applies to personal data collected through https://lavishfashionboutique.com, including data relating to:

  • customer accounts
  • orders and transactions
  • shipping and delivery
  • returns and refunds
  • customer support
  • newsletter subscriptions
  • website analytics
  • fraud prevention and security

2. General Retention Principle

We do not retain personal data indefinitely unless:

  • retention is required by law
  • retention is necessary to establish, exercise, or defend legal claims
  • retention is reasonably necessary to protect our legitimate business interests

Retention periods depend on the type of data, the purpose of processing, and any applicable legal obligations.

3. Retention by Data Category

a) Order and transaction data

We retain order and transaction-related data for as long as necessary to process your purchase, manage returns and refunds, comply with legal and accounting requirements, and handle disputes.

b) Billing and invoicing data

We retain invoicing and accounting records for the period required under applicable tax and accounting laws.

c) Shipping and delivery data

We retain shipping and delivery-related data for as long as reasonably necessary to complete delivery, manage returns, investigate disputes, and provide customer support.

d) Customer account data

If you create an account, we retain your account information while your account remains active. If the account remains inactive for a prolonged period, we may delete or anonymize it after a reasonable period unless we need to retain related records for legal or operational reasons.

e) Customer support communications

We may retain customer service emails, tickets, and communications for as long as reasonably necessary to manage support, complaints, fraud prevention, and legal protection.

f) Marketing data

We retain marketing preferences and subscription data until you unsubscribe, withdraw consent, or request deletion, unless we need to keep limited suppression information to ensure we continue to respect your opt-out.

g) Analytics and website usage data

We retain analytics and usage data only for as long as reasonably necessary to understand website performance, user engagement, and business trends. Where possible, this data may be aggregated, anonymized, or de-identified.

h) Security and fraud-prevention data

We may retain security logs, access records, and anti-fraud information for as long as reasonably necessary to secure our services, investigate incidents, and protect our business and customers.

4. Deletion and Anonymization

When personal data is no longer needed for the purposes for which it was collected, we will:

  • delete it securely, or
  • anonymize it so that it can no longer be linked to an identifiable individual

5. Extended Retention in Special Cases

We may retain data for longer where necessary:

  • to comply with legal obligations
  • to respond to regulatory or law-enforcement requests
  • to resolve disputes
  • to establish, exercise, or defend legal claims
  • to prevent fraud or misuse

6. Your Rights

Under the GDPR, individuals may have rights including access, rectification, erasure, restriction, objection, and portability, subject to legal conditions and exceptions.

To make a request regarding your personal data, please contact:

[email protected]

7. Changes to This Policy

We may update this Data Retention Policy from time to time to reflect legal, technical, or operational changes. The latest version will always appear on this page.

8. Contact

If you have questions about this Data Retention Policy, please contact:

Lavish Fashion Boutique
Email: [email protected]